About Us
Who We Are
PT Serana Alam Indonesia is a trusted manufacturer and exporter of natural fiber products from Indonesia. Our product range includes natural fiber ropes, eco-friendly handicrafts, and lifestyle goods crafted from seagrass, abaca, lampacanay, and other sustainable materials.
We are committed to empowering local artisans and housewives, giving them economic opportunities while preserving Indonesia’s traditional weaving and crafting heritage. Every product we create reflects a harmony between nature and innovation, designed to meet international standards and cater to global markets.
With the vision “From Indonesia to the world, we craft sustainable natural fiber products that unite people, planet, and purpose”, we aim to promote eco-friendly living by offering biodegradable, safe, and durable alternatives.
At PT Serana Alam Indonesia, we believe in building long-term partnerships with buyers around the world — connecting the richness of Indonesia’s natural resources with a sustainable future.
Our Vision
From Indonesia to the world, we craft sustainable natural fiber products that unite people, planet, and purpose
Our Mission
- To develop sustainable products from Indonesia’s diverse natural fibers that meet global standards.
- To empower local communities through fair and inclusive economic opportunities.
- To preserve traditional craftsmanship while embracing innovation for export markets.
- To promote eco-friendly lifestyles by providing biodegradable and safe alternatives.
- To build trusted partnerships with global buyers, connecting Indonesia’s nature with the world.
As the founder of PT Serana Alam Indonesia, I believe that true business growth must go hand in hand with sustainability and community empowerment. Our mission is not only to deliver high-quality natural fiber products to the global market, but also to uplift local artisans and preserve Indonesia’s rich tradition of craftsmanship. Through every product we create, I want the world to see Indonesia’s nature, culture, and dedication to a better future.
Owner
PT Serana Alam Indonesia
Let’s Talk About Your Needs
Looking for sustainable natural fiber products for your business? Our team is ready to assist you with product details, pricing, and export information.